Strategy and Marketing
Marketing Consultancy Project (Capstone)
Module code: N1664
Level 6
15 credits in spring semester
Teaching method: Lecture, Workshop
Assessment modes: Essay, Portfolio
On this capstone module, you’ll apply knowledge gained across your Marketing and Management studies to tackle a real-world organisational or societal challenge.
Working independently or in small teams, you’ll research a live or simulated business problem and develop an evidence-based solution with professional outputs.
This module emphasises:
- employability
- consultancy practice
- reflective learning
- the transition from study to professional life.
You’ll produce a portfolio that showcases your:
- subject expertise
- professional presentation skills
- reflective capacity for lifelong learning and career development.
Module learning outcomes
- Integrate and apply marketing and management theories, methods, and data to analyse a real-world business or societal problem
- Design and justify a practical, evidence-based solution demonstrating creativity, strategic insight, and awareness of ethical and sustainability considerations.
- Communicate professional recommendations effectively through written, visual, and oral formats suited to multiple audiences, demonstrating digital fluency and impact.
- Critically reflect on personal and professional development, articulating how their degree has supported the acquisition of transferable, career-ready skills.