Management
Social Media Analytics
Module code: N1040
Level 6
15 credits in autumn semester
Teaching method: Lecture, Workshop
Assessment modes: Coursework
Social media platforms generate vast amounts of real-time data. Businesses depend on analytics to turn this data into actionable insights. On this module you'll study social media analytics. You'll benefit from practical, hands-on learning with cutting-edge tools.
You'll gain critical skills in:
- sentiment analysis
- network mapping
- campaign forecasting
- risk detection.
You'll consider ethical and legal responsibilities and sustainability. You'll learn how to convert unstructured data into business intelligence to enhance organisation management and business decision-making. This module prepares you for contemporary data-driven management roles in the digital economy.
Module learning outcomes
- Explain key concepts in social media analytics and demonstrate the ability to use analytical software for data modelling, data processing, and visualization of datasets.
- Design and simulate social media strategies, evaluating their performance through data-driven methods, including statistical modelling techniques.
- Critically assess ethical, legal and sustainability issues in social data collection and usage, such as privacy, bias, and GDPR compliance.
- Communicate analytical findings effectively to business stakeholders and non-business audience.